Headspace Marketing

The Meditation App Marketing Landing Page

Visual Design
UX/UI
A marketing page for Headspace is a meditation and mindfulness application. Bringing in the existing aesthetic and personality of Headspace and adapted it thorough the inspiration of a mood boards, user flows, user research, and wireframes.

Creative Audits

I conducted a creative audit of existing similar apps in order to understand what they share and distinguished them. With the understanding of what the standards where and the potential to improve on

The Mindfulness

Mindfulness provided many ambassadors and teachers to choose from. Included an active support team and informative video on the home page describing the app.

However, it had a less distinctive design compared to other sites. The app cannot be gifted to other users; not even in short trials.

Calm

Calm has a desktop version when other apps lacked it. Offers a free trial of their premium plan and can be gifted to other users.

Not immediately upfront about their pricing and has been described as lacking the visual focus of Headspace.

Simple Habit

Simple Habit Showcases the endorsements and awards from both Apple and Google. Requests phone number to send app info without being intrusive to user experience.

Does not offer free trial of premium version. If this does exist it is not immediately visible. Clicking the logo doesn't consistently take you to home page, making navigation confusing through the main use of footer links.

User Interviews and Personas

I researched the market and made a creative audit of the major competitors. By investigating commonalities and posibilites between the different sites, it provided a clear design path, along with a theme of effective customer service

Site Map & User Flows

The intended goal of the marketing pages was meant to intrigue and inform a user into buying a plan. Preferably having the user be guided through the plans starting from the home page

The Wireframes

The preferences and the painpoints that were obtained in the user personas influenced the layout and the element priority in the wireframes. One significant addition being the privacy matters section

Final Site

After conducting user testing on what were the intended users, we assessed the commonalities within the different experiences and used them to design the finalized product.